How Gamifying Apps Turn Drivers into Professionals

One of the most common causes of stress in people is driving. Driving for a long time in traffic exacerbates stress. Statistical research says that the driver who continuously drives a vehicle for more than 2 hours faces an impact on concentration, responses, operational ability, and perceptions. 

Just think of the case of people who took driving as their profession and the logistics owners who relied on them on a daily basis for business. As a result, you can see numerous truck vehicles running on Indian roads for goods transportation. 

Undoubtedly, people’s livelihoods are dependent on supply chain transportation through roads, and it’s a massive challenge for fleet managers to keep the drivers engaged for every long trip. Before ten years designing gamification in an application was on the talks, but now many organizations have implemented this method in their web-based application or mobile application. 

Many big techie giants have adopted gamification technology to encourage their employees to deliver their best performance to achieve effectiveness in their projects and deliver progressive growth. 

Gamification comes into play in fleet business to engage the drivers and make them feel more interested in their driving profession. 

You may wonder if drivers do have an app? 

And in what way will it help them?

Drivers who are engaged in fleet business can use driver apps so that fleet managers can track their location through fleet management software and bridge their communication gap by avoiding continuous calls.

How Gamifying Apps turn Drivers into Professionals

Why does an application like a Driver App need to be Gamified?

When fleet operations get digitized day by day through technology, with the help of innovative reward features, the drivers experience illusionary freedom. Therefore, fleet managers should treat drivers as partners, not employees. 

In the future, the driver shortage will be a massive problem in the transportation business. But, unfortunately, the choice of the younger generation to choose the driver profession has declined, and there has been a mindset that it is not considered a welcoming profession.

A measure to encourage them and raise their interest through the competition between drivers and the desire to get a bonus makes them work hard and reduce their fraudulent activities to chase targets. 

Why are drivers not considered professionals?

  • Most of them are a school or college dropouts 
  • The way they respond will be unprofessional
  • Shows stubborn attitude that becomes difficult to manage
  • Improper actions while driving a vehicle could lead to damage 
  • Delay in delivery of the goods and services. 


Gamification applies game design techniques, styles, and mechanics to nongame contexts and activities to engage users and solve problems. For example, driving desired behaviours that help the company achieve a business goal include cost reduction, increased performance, improved customer satisfaction, or innovative solutions.

The Idea Behind Gamification

Because of its novelty, gamification might naturally enhance your dopamine levels. As you acquire additional achievements, rewards, and quests, your brain becomes stimulated and releases dopamine. Educating you to complete that task to receive dopamine works with your internal reward circuit to boost motivation and associative learning.

Gamification may enliven monotonous, business-as-usual operations like completing feedback surveys, taking training, learning, and collaborating by making technology more engaging.

The Role of Gamifying Telematics

A trucking fleet may make driving more fun by gamification based on the habits they want to encourage. For example, one smartphone app highlighted fuel economy with measures of engine RPM, idle time, and ideal gear shifts. The computer converts the information into a fuel efficiency score that may be viewed on a driver scorecard.

Impacts of Gamification on Fleets


How does introducing gamification alters driver behaviour and make them more professional?

Gamification aids in the process of rewarding good habits rather than bad ones. It increases staff engagement and positively changes drivers’ behavior to become professionals in handling fleet operations consistently. 

Let’s see the positive impacts of integrating gamification in the Fleet Management Software,

1.Reduces Vehicle Maintenance Expenditure

Gamification motivates and encourages people to drive more safely and efficiently. This could result in less forceful braking, cornering, and acceleration, resulting in minor vehicle wear and tear and less environmental impact. Simultaneously, less vehicle damage means cheaper insurance costs.

2. Precise Fuel Usage

In fleet management applications, each feature has an individual incentive program. Similarly, for the effective use of fuel, rewards and bonuses will be allotted. Finally, the application of gamification tools and tactics in eco-driving aids helps drivers maintain their interest in fuel conservation and avoid reverting to lousy driving behaviours.

3. Prioritizes Safety Above All

Drivers can see exactly what goes into the app and their earned scores, understand how they are being evaluated, and see actionable advice on how to improve their scores thanks to gamification. In addition, drivers can see their results in near-real-time because scores are updated throughout the day. 

The gamified FleetOS and DRS Driver App help fleet managers establish a shared understanding of the behaviours that contribute to a more incredible performance by offering full transparency into how unsafe moves affect their safety score.

4. Encourages Healthy Competition Among Drivers

Driver Gamification improves driver performance over time by providing helpful ideas and fun competition. With weekly competitions, drivers understand that safety is not a one-time event. They know that achieving the top rank necessitates ongoing attention, which helps to foster a culture of safety.

Observed Result

The introduction of Gamification into the Fleet application has shown remarkable results in a reduction in unwanted expense and increased effectiveness in fleet operations. In addition, Gamification allows organisations to reward positive behaviour in various areas, including speeding and fuel usage, as well as environmental and health, safety improvements, and employee motivation – through an incentives program.

  • Service delivery, driving behaviour, and driver morale have all improved.
  • Fuel usage is reduced.
  • Accident rates are lower.
  • Productivity and efficiency have increased.
  • Your fleet management solution will have lower maintenance costs and a higher return on investment.

Sushanthi is a Content Writer who wishes to be the voice of brands to project their innovative ideas and stories through her writing skills.