Case Study Title: New entrant in transportation service

With many ride hailing services and aggregators available on the market, this new entrant was looking at offering a service in this competitive sector with streamlined and cost effective procedures. The proposed service included a special out station drop facility. This is a unique service that is typically not offered by all service providers. This involved charging passengers only for the one way drops in distant locations, which was different from the regular service providers.  This was a challenge to Vamosys. The brief was simple – a solution was required to help fleet managers track position of vehicles, ETA, and assign routes so as to earn maximum revenues.

Preliminary study

Vamosys managers sought and received ride booking statistics from the client. The primary area of focus was to look at locations from where most bookings originated. This information was mapped to check the direction of travel, to and from locations with maximum density of bookings. This was then used to create triggers and flags which would help fleet managers plan the best route assignments for drivers at locations, after dropping of customers. This information was the basis on which the solution was designed, because the service was offered at attractive tariffs, and only smart route management would earn revenues for the service provider.

Initial Observations

  • Routes and overnight halts had to be planned in a manner so as to offer improved ROI for the service provider.
  • Fleet managers required to be provided with alerts, notifications and triggers on phones, on a real time basis to be able to make decisions at all times.
  • Updates on position of vehicles, planned route, destination and ETA required to be refreshed on screens regularly.
GPS Vehicle Tracking Application

GPS Vehicle Tracking Application


This was an unique requirement, and our expertise in supply chain management fleet management solutions helped us to come up with a solution that proved itself. Our objectives included :

  • Track the progress of outstation cab rides in the interest of passenger safety.
  • Offer real time updates of cab location to fleet managers and booking executives.
  • Map the ETA at destination of rides to match with onward bookings/return bookings.
  • Help booking executives become aware of driver fatigue to prevent untoward incidents.
  • Cut down on fuel consumption by planning return bookings from nearest destinations.
  • Have backup plans in place to transport stranded passengers if necessary.

System and server installation

The client required a dashboard based interface on-premises, and we commenced installation of selected hardware interfaces, following which our proprietary software was installed to offer access to reliable servers. The entire fleet of vehicles were fitted with ______ model GPS devices. The client had opted for a fleet of vehicles that comprised three different models – sedan, SUV and MPV. Our systems specialists performed calibration to first arrive at fuel efficiency standards which would help executives make the best choice when re-directing a cab to a new booking location.

Before letting vehicles on trial runs, we demonstrated the use of the interface on computers, laptops and smartphones. We keyed in the validated numbers of fleet managers and senior managers, who receive notifications and alerts, on event based triggers. We conducted a small session showing how the fleet managers and executives could use the interface to conclude and decide on the best choice for route allocation to drivers on reaching a destination.

The trial run was launchedone month after we commenced the project. This gap of one month was basically to understand the standard procedures followed, and also to serve as a validated comparison of our solution versus standard operations of the client. All vehicles were despatched routinely. Drivers of vehicles that reached the destination, typically place a call to intimate completion of journey and collection of fare, in addition to recording the same on the app. Depending on the next available booking, the route and the number of hours of duty completed by the driver, the booking executive was instructed to decide on allocation of next ride or authorize a break.  To prevent unauthorized access to the system, inclusion of numbers for receipt of notification was permitted only by the admin. The engine run time report details were designed to be displayed separately on screens, which would act as an additional input to executives while deciding on allotment.


Three months after the trial run, we carried out an indepth review to understand gaps, and suggest modifications to enhance the solution.  The feedback we received from the client was encouraging, and proved that our claims at the time of pitchingin our proposal to the client was based on proven scientific facts.Non-classified feedback from client included :

  • Route allocation post-implementation of the solution resulted in better optimization of resources.
  • Operation wise, the number of kilometres clocked by a vehicle with a booked ride, differed by as much as 9%.
  • The overall fuel expenses versus ride billing amount changed drastically as a result of sharper route allocations.
  • The engine run reports permitted managers to take vehicles off routes for timely maintenance, and this resulted in a 60% drop in vehicle breakdowns.
  • Paid servicing of vehicles were also planned in authorized service stations at destinations, which helped to extract better returns from servicing expenses.